Organisers announce Minimie as Varsity Cup partner

Organizers of the Varsity Cup have picked Minimie as the official partner for the competition, which will run from October 15 to November 13, 2024, across seven major university campuses, including the University of Lagos (UNILAG), University of Benin (UNIBEN) and the University of Ilorin (UNILORIN).
It will feature Nigeria’s top 10 men’s university teams in 26 matches to crown the country’s ultimate Varsity champions.

Others are the University of Ilorin (UNILORIN), Joseph Sarwuan Tarka University, Makurdi (JOSTUM, formerly University of Agriculture Makurdi), Ahmadu Bello University (ABU), Prince Abubakar Audu University (PAAU, formerly Kogi State University), and the University of Maiduguri (UNIMAID).

Speaking on the benefit of the partnership to the competition, Varsity Cup CEO, Olamide Adeyemo, said: “This exciting collaboration brings together two vibrant entities with a shared commitment to energising the future of Nigeria’s brightest student-athletes. Minimie’s support will be instrumental in ensuring that both the athletes and their supporters are refreshed and energised throughout the tournament.”

Head of Events and Promotion at Minimie Nigeria, Chibuike Njoku, echoed the brand’s enthusiasm about the collaboration, adding: “This partnership will fuel the athletes in their quest for greatness. The fans are also not left out. We will provide nourishing meals and rewards to further make their viewing experience wholesome.”
 
Varsity Cup is pioneering inclusion in Nigeria’s collegiate sports as the country’s first annual university football championships for men’s and women’s teams. Managed by Perform, it is in partnership with the Nigerian University Games Association (NUGA) and sponsored by Moniepoint and Hyphen