Olympics broadcasting chief warns camera operators to avoid sexist framing of female athletes

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An Olympic Broadcasting Services (OBS) executive warned camera operators at the Summer Games to avoid sexism when shooting the events in and around the Paris Olympics.

OBS chief executive Yiannis Exarchos said the organization updated its guidelines for operators, who are mostly men.

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Chief Executive Officer for the Olympic Broadcasting Services at the IOC, Yiannis Exarchos, gestures as he speaks during the Olympic AI Agenda event at Lee Valley VeloPark in London on April 19, 2024. (BEN STANSALL/AFP via Getty Images)

"Unfortunately, in some events they (women) are still being filmed in a way that you can identify that stereotypes and sexism remains, even from the way in which some camera operators are framing differently men and women athletes," Exarchos said, via AFP.

"Women athletes are not there because they are more attractive or sexy or whatever. They are there because they are elite athletes."

Exarchos pinned the issue on an "unconscious bias" for men and TV heads who tend to perform more close-up shots of women than men.

Torchbearer Yiannis Exarchos runs with the torch during the Beijing 2022 Olympic Torch Relay at the Olympic Forest Park in Beijing on Feb. 4, 2022. (Li He/Xinhua via Getty Images)

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"Well, the women just finishing up. You know what women are like ... hanging around, doing their