Oklahoma State coach Mike Gundy floats theory about player retention rates in college football

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The transfer portal and name, image, and likeness (NIL) have certainly made an impact on college sports over the past couple of years.

The NCAA adopted the NIL policy in 2021. Since then, college football programs have often been faced with finding creative ways to keep their roster turnover to a minimum. The exercise is perhaps one of the unintended consequences of the policies.

Prior to the portal and NIL, coaches were largely focused on recruiting players to their respective programs and could typically rely on an athlete sticking around for multiple seasons.

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Oklahoma State head coach Mike Gundy walks off the field in the second half during an NCAA football game between Oklahoma State and Tulsa in Tulsa, Oklahoma, on Saturday, Sept. 14, 2024. (NATHAN J. FISH/THE OKLAHOMAN / USA TODAY NETWORK via Imagn Images)

During a recent press conference, Oklahoma State head coach Mike Gundy lamented the impact NIL has had on the sport.

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Gundy argued that monetary motivations are the driving force behind players' decisions on which program they want to be a part of.

Oklahoma State coach Mike Gundy walks on the sideline during a college football game between the Oklahoma State Cowboys and the West Virginia Mountaineers at Boone Pickens Stadium in Stillwater, Oklahoma, on Saturday, Oct. 5, 2024. (BRYAN TERRY/THE OKLAHOMAN / USA TODAY