Oddbox supports farmers and champions 'wonky' produce to help tackle food and plastic waste

For years, the image of perfect produce has been carefully curated by supermarkets – every red pepper is a clone of its shelf mate, cucumbers remain stubbornly straight, onions are conveniently capped at cricket-ball size, and tomatoes must aspire to mostly spherical perfection.

Sadly, most veg doesn't look this perfect and this narrow view of nature’s bounty leads to an unsettling truth around food waste. About 40% of all food produced each year ends up in the bin, and much of that waste is down to fruits and vegetables that fail these high aesthetic standards. Despite this, a YouGov poll found an overwhelming 77% of people would happily buy and eat these less-than-picture-perfect items.

That's where Oddbox , a fruit and veg box delivery service, steps in, providing a lifeline for these unsung veggie heroes. The fruit and veg company is fighting back against food waste, excessive packaging, needless air miles, and restrictive produce lists - while simultaneously supporting farmers with fair prices, reports Bristol Live.

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And signing up is super easy; simply head to their website, pick your preference from fruit, vegetables, or a mixed box, and choose how often you want them – weekly or bi-weekly. Prices start at a reasonable £11.99, with your box delivered overnight to guarantee peak freshness.

And Oddbox isn't stopping there – they're on a mission to overhaul the unrealistic beauty standards for vegetables with their 'Not as odd' campaign. Keep your eyes peeled for it on your next ride through the London Underground.

"The food system is broken, and