O2, RFU and Women's Sport Trust helping close rugby's gender gap

O2, the Rugby Football Union (RFU) and Women's Sport Trust (WST) have today announced an innovative collaboration that aims to use data and insight to help close rugby's gender awareness gap. The Women's Sport Trust, founded in 2012 to raise the visibility and increase the impact of women's sport, will provide the data and insights to inform the RFU and O2's ambition to reduce the gender awareness gap. Ad Looking at key areas including visibility, demographics and social media trends, the charity will bring its expertise and research to help all parties build on the progress already made in women's sport, and specifically women's rugby.

RugbyTeam in Focus: England2 HOURS AGO The results and findings gathered throughout the partnership, will help influence and structure future campaigns and projects from all of the parties involved to ensure that they have the most impact possible. The project will run from the TikTok Women's Six Nations 2023 until the end of 2025. O2, WST and the RFU are setting out to deliver against three clear ambitions:1.

Close the awareness gap between the England Men's team and the England Women's rugby team 'the Red Roses'2. Grow the Red Roses fan base 3. Increase attendance to women's rugby games and fill Twickenham Stadium The partnership comes after O2 signed a landmark principal partner deal with England Rugby in 2020, committing to parity in marketing spend across the men's and women's teams.