NPFL: When frequent name change fails to lift league’s fortune

Over the years, the nomenclature of the country’s premier football league, which is the highest level of club football has been changed severally by those managing it. This exercise has not bequeathed a flourishing league to the country as obtained in most footballing nations. Rather, it has been one form of controversy after another to make its rechristening almost meaningless, GOWON AKPODONOR reports.

An organisation’s name is commonly considered an integral part of its image, just like the quality of its products, or its technical services. In that wise, a name change may be for a variety of reasons, including rebranding purposes, which implies a fresh start aimed at repositioning it in the market.

When two organisations merge, or one acquires another, a new name may be chosen to reflect the combined entity, while a name change may also be necessary due to trademark disputes or other legal reasons.

Furthermore, a name may become outdated or irrelevant as markets evolve thereby prompting a change to stay relevant.

Whatever reason that prompted a name change, some of the benefits expected from such exercise include improved brand perception, standing out in a crowded market, increased visibility as well as, attraction of new customers and partners through the buzz and attention generated.

That said, frequent changes in a company’s name could give the impression that it is battling an identity crisis that may, in fact, affect the way that the public relates with it. In some cases, such identity changes have led to eventual collapse of outfits

The world’s most lucrative and best watched club football league, the English Premier League was formerly known as English Football League Division One until February 20, 1992, when