NPFL nets Bitnob’s three-year multi-million naira sponsorship deal

Enyimba and Kano Pillars are expected to benefit from the new sponsorship deal between LMC and Bitnob. Inset: Bitnob CEO, Bernard Parah (left) and LMC Chairman, Shehu Dikko, signing the multi-year deal in Lagos…yesterday

League Management Company’s (LMC) quest to raise the profile of Nigerian Professional Football League (NPFL) got a boost, yesterday, when Bitnob, a financial services company anchored on bitcoin network, agreed on a three-year sponsorship deal, which makes it the Elite sponsor of the league.

At the unveiling of the partnership in Lagos, Bitnob CEO, Bernard Parah, said the deal is a vehicle to reach people, who need their solutions in business and wealth creation and at the same time provide the company opportunity to contribute to the development of the domestic league, which he described as a national asset.

Parah added: “This partnership takes us to the people that need our solutions and helps us work with the NPFL to develop our league for more possibilities. Bitcoin, just like football, is about hope, oneness and freedom, and at Bitnob, we are excited to be making this happen to inspire hope and showcase possibilities in our own league. If we don’t believe in what is ours, then who will?”

Also speaking at the event, League Management Company (LMC) Chairman, Shehu Dikko, described the partnership as a marriage of football and technology, which is critical to the next phase of global football.

He added: “We are excited to see young minds choosing to invest in the growth and development of our domestic league. Football is a major passion point in the country and we believe that the marriage of football and technology is critical to the next phase of the game in our nation.”

Dikko disclosed that Bitnob has