NPFL deplores ambush marketing techniques, issues practice direction to clubs

Clubs in the Nigeria Premier Football League (NPFL) have been reminded that all rights contracts must be vetted by the league body before they become operational.

“All rights contracts to be entered into by any club shall first be subject to the vetting and approval of NPFL, before execution. This rule serves as a safeguard to help prevent such abuses, and we expect strict adherence moving forward,” Owumi wrote in a memo to the clubs.

He expressed concerns about the increasing incidence of unauthorised invitations of unaffiliated brands to league venues and offering such brands the NPFL platform for promotional purposes.

“We wish to draw your attention to the growing incidence of unauthorised ambush marketing activities at NPFL match venues by unaffiliated brands. These actions severely undermine the marketing efforts aimed at securing sponsorships for the league, and go against the collective interests of the league and all participating clubs,” the COO of the league said.  He concluded by advising the clubs to adhere to the provisions of the codes in their marketing activities, stressing
 
“We are happy to see our clubs engage in raising their revenue bases, but please ensure that all marketing activities at your match venues are properly authorised by the league to maintain the integrity and commercial value of the NPFL”

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