NPFL accuses firm of ambush marketing, assets’ exploitation

Nigeria Premier Football League (NPFL) has warned companies and businesses to avoid its match venues if they are not affiliated with the league through properly approved contracts.

Chairman of the NPFL, Gbenga Elegbeleye, gave the warning following reports of ambush activities of a mobile device product manufacturer,  Infinix.

“Last week, we had cause to circulate a memo to all clubs to regularise their marketing activities by adhering to the process spelt out in our Framework and Rules.

“The reason for the general caution was that pictures and videos of the Man-of-the-Match presentation were circulated showing Infinix, a brand not affiliated with the NPFL. The same company was also in Jos to illegally present an award at the end of Match Day 3 between Plateau United and Niger Tornadoes.

“We may have no option but to take legal steps to protect our league assets from such underhanded marketing,” the NPFL chairman stated.

He described the Man-of-the-Match award as one of the match-day assets of the league reserved for only brands that enjoy a relationship with the league.

“Sporadic presentations of cheap mobile devices devalue the league and will not be allowed to continue.

Furthermore, any club that abates this illegal use of the NPFL will face stiff sanctions,” Elegbeleye warned.

He said the league board is not restraining clubs from seeking income streams through sponsorship, noting that “laid down processes must be complied with so that assets of the league are not sold cheap.”

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