North Carolina head coach Mack Brown says college football ‘will never see amateurism again’

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Name, image and likeness has completely changed collegiate sports as student-athletes can now make money while competing in college, flipping the recruiting world on its head. 

North Carolina head coach Mack Brown is not a fan.  

Head coach Mack Brown of the North Carolina Tar Heels runs onto the field for the ACC championship game against the Clemson Tigers at Bank of America Stadium Dec. 3, 2022, in Charlotte, N.C.  (Eakin Howard/Getty Images)

"We’re the NFL. We’re the mini-NFL," Brown told Sports Illustrated "It’s just like the NFL. That’s where we are headed. We will never see amateurism again. It’s gone. I hate it. I thought that’s who we are, what college football is.

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"Now, we are a farm league for the NFL with many NFL programs. We are headed toward an NFL model."

Brown, who at 71 years old is the oldest coach in the FBS, is preparing to enter his fifth season as head coach at North Carolina. 

He’s been a college football head coach since 1985, including a gap in which he didn't coach 2013-2019. 

Brown has seen it all throughout his time in the game, and he’s frustrated with the current NIL model that has created a "pay-for-play" atmosphere in recruiting. 

North Carolina Tar Heels head coach Mack Brown during the San Diego County Credit Union Holiday Bowl against the Oregon Ducks Dec. 28, 2022, at Petco Park in San Diego.  (Jordon Kelly/Icon Sportswire via Getty Images)

"Cheaters cheat. People who used to give inducements are still doing that. It’s just called NIL," Brown says. "This stupid thing about ‘it’s not pay-for-play.’