Nordic ERC fans to C More

Up to 600 hours of spectacular motorsport per season from WRC Promoter’s new-look world championship portfolio will be screened across Finland and Sweden in an innovative six-year agreement with C More. Starting this year, C More will show comprehensive coverage from the FIA World Rally Championship’s (WRC) new hybrid era, the ground-breaking electric-powered FIA World Rallycross Championship (World RX) and the FIA European Rally Championship (ERC) – a newcomer to WRC Promoter’s stable.

The partnership runs until the end of 2027 and represents the latest major broadcast deal for the WRC Promoter family, which owns the commercial rights to all three championships. Coverage on the C More Max channel and via its streaming service and other platforms will include live action and highlights from all three series, interviews with big-name stars, news from the WRC and ERC service parks and World RX paddocks and behind-the-scenes features.

Swedish viewers can access World RX and ERC in 2022, with WRC coverage starting in 2023. Finnish fans can view all three series from next year, with WRC Promoter’s All Live product available via C More’s streaming services and channels.

Finland and Sweden are both long-standing WRC hosts and both will stage fixtures in the 13-round 2022 calendar. Finland is the home of Esapekka Lappi, the 2014 ERC champion, and Sami Pajari, the 2021 ERC4 Junior runner-up. Sweden has also celebrated ERC success over the years with Emil Bergkvist claiming the ERC4 Junior title in 2015 and Oliver Solberg landing the ERC1 Junior crown in 2020.

Rallycross similarly boasts a long heritage in the Nordic region. Sweden and Finland provided the top four drivers in this year’s World RX standings, while at least one of