Noon.com to become Newcastle shirt sponsor

NEWCASTLE: Newcastle United have announced a record-breaking deal for Middle East-based noon.com to become the club’s official shirt sleeve sponsor.

The trademark yellow insignia of the Middle East’s leading online shopping company will be emblazoned across the club’s home, away and third shirts for the 2022/23 Premier League season.

And Arab News understands the deal, worth around $9.2 million per season, is the biggest like-for-like agreement signed by the Magpies, bettering last season’s tie-up with Kayak, an American online travel agency. It’s understood Newcastle pocketed around $6.1 million last season.

In a statement confirming the news, United said: “Newcastle United is delighted to confirm that noon.com has become the club’s official sleeve partner for the 2022/23 Premier League season.

“Operating online and via its hugely popular app, noon.com is the region’s leading digital e-commerce platform for fashion, electronics, beauty, groceries, home and baby products.

“The partnership will provide the club with new ways to engage with fans in the Middle East, with supporters in the region able to pre-order all 2022/23 Newcastle United kits on noon.com with the option of personalization.

“The noon.com brand will be displayed on all team kits for the upcoming season, as well as having a presence on matchdays at St. James’ Park and across the club’s digital assets.”

The deal represents a major step forward for United, whose new majority owners the Public Investment Fund of Saudi Arabia have been keen to increase commercial revenues following nearly 15 years of stagnation in that department under previous custodian Mike Ashley, of sportswear retailer Sports Direct.

The partnership puts Newcastle’s shirt sleeve