Nike, NFL women's sports Super Bowl commercials draw backlash amid national trans athlete controversies

XX-XY Athletics founder Jennifer Sey spoke to Fox Digital after a San Francisco columnist claimed her shirts were transphobic and the 'new MAGA hat.'

As America’s sports world remains locked in an ongoing culture war over the presence of trans athletes in women’s sports, this year’s Super Bowl ad slate became a battleground. 

Two commercials in particular drew the ire of many who advocate for protecting female athletes from trans inclusion. 

One ad that drew the outrage was directly from the NFL and boasted one of the longest run times of the entire night. The league’s "Leave The Past Behind" spot, which intended to promote the spread of girls’ flag football to more high schools across the country, offended some with its portrayal of a female flag football player outperforming male players. 

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Many critics took issue with the commercial for promoting imagery of females competing evenly and more superior to males. The notion that female athletes are not at a physical disadvantage compared to their male counterparts is often used in arguments promoting trans inclusion in women's sports. 

The women’s advocacy group "Women Are Real" slammed the ad for promoting that notion in a reply on X. 

"I hate this ad with all my heart. We know we can’t compete against a team of men. It’s a lie. And it’s a slap in the face of every phenomenal female athlete. Women’s sports is about female excellence. Leave the men out of this," the advocacy group’s X account wrote in response, and later posted more replies.

"Support your daughter’s development as a female athlete. Don’t compare her to boys this will only discourage her. This ad is a lie that serves as a slap in the face of all