Nike accused of making light of Holocaust with London Marathon ad

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Nike came under fire on Monday for a billboard that was shown at the end of the London Marathon.

The sign read "Never Again. Until Next Year." It featured black lettering on top of a read background. However, the company, who already faced scrutiny during the week over reports of its alleged funding of a child transgender athletes study, received backlash for using a slogan that had ties to the Holocaust.

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A person walks past a Nike store in Beijing on April 9, 2025. (REUTERS/Tingshu Wang)

The slogan has been used to warn the world to learn lessons from the Holocaust, in which Nazi Germany and their allies killed 6 million Jews, according to the Times of Israel.

Pershing Square CEO Bill Ackman led the criticism of Nike.

"The idea that @Nike would make light of the holocaust using Hitler-red imagery in a post-October 7th world is stunning," he wrote on X. "Heads need to roll. WTF Nike?"

Rabbi David Schlusselberg weighed in on X as well.

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"This Nike advertisement was displayed at the end of the London Marathon," he wrote on X. To take a slogan about the Holocaust, and use it for entertainment, is simply grotesque. Nike - Just DON’T do it."

Nike gave a statement to Fox News Digital on Tuesday.

"We did not mean any harm and sincerely apologize for any we caused," the company said. "The London billboards were part of a broader campaign built on runners’ insights and designed to motivate runners to push past what they think is