NFL: When it comes to the Super Bowl, the show must go on, say experts

Super Bowl the show will go on even if faced with a similar life-threatening on field incident like the one that forced the postponement of a game between the Buffalo Bills and Cincinnati Bengals in January, say industry experts.The most impactful event of the National Football League season was not a do-or-die game but a life-and-death moment when the Bills' Damar Hamlin suffered cardiac arrest after making a tackle and needed to have his heart restarted on the field in front of a packed stadium and national television audience.In the chaotic initial moments following the incident there was confusion before the NFL ultimately determined the game could not be played.But barring a terrorist attack or natural disaster the decision would likely be very different when it comes to Sunday's Super Bowl between the Philadelphia Eagles and Kansas City Chiefs, said Bob Dorfman, creative director and market analyst for Pinnacle Advertising. "Being the Super Bowl it would change a lot, times a hundred," Dorfman told Reuters. "You are talking about advertisers that are spending several million dollars for a 30 second commercial.

"You're talking about 100 million people watching at home, you're talking millions in bets."It would be much more difficult for them to postpone the game."While the NFL has contingency plans in place for any number of scenarios, another event like the one involving Hamlin on the Super Bowl stage would leave the league in a nightmare predicament.The pressure to get the game completed would be immense.Networks pay billions for Super Bowl broadcast rights while commercials go for $5 million for a 30 second spot and millions more to create and produce.A record 50.4 million American adults, or about 20% of the