NFL legend Troy Aikman blitzes beer brands that 'are taking shortcuts to gain consumers' amid Bud Light uproar

Sen. Ted Cruz, R-Texas, discusses weaponization in the federal government and the Durham report and explains why he is calling for an investigation into Bud Light over its transgender ad.

Dallas Cowboys legend Troy Aikman attempted Tuesday to appeal to beer-drinkers and took a shot at competitors amid the controversy over Bud Light’s marketing campaign with transgender female influencer Dylan Mulvaney.

Aikman, who owns Eight Elite Light Lager, tweeted a video trying to steer the conversation over to "what really matters."

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Troy Aikman attends WME Sports cocktail party at Endeavor Lounge at Catch LA on Feb. 11, 2022, in Los Angeles. (Jerod Harris/Getty Images for Endeavor)

"AUTHENTICITY MATTERS. Lately there's been a lot of talk about beer companies and not nearly enough conversation about what really matters – the beer itself," the three-time Super Bowl champion tweeted. "Some brands are taking shortcuts to gain consumers. We're committed to producing a first-class product. No hidden agenda. No distractions. Come join Team EIGHT."

In the video, Aikman is sitting at a desk with a case of Eight Light Lager in front of him.

"Everyone’s talking about beer companies these days," he said. "But nobody’s talking about beer. I started Eight with the goal of creating a company dedicated to making really great light beer. No agenda, no distractions. Just great f---ing beer."

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Troy Aikman at the game between the Bears and the New Orleans Saints at Soldier Field on Oct. 20, 2019, in Chicago. (David Banks/Getty Images)

Bud Light’s marketing campaign has taken a toll on its