Netflix signs U.S. broadcast deal with FIFA for Women's World Cup in 2027, 2031

Netflix has secured the U.S. broadcasting rights to the Women's World Cup in 2027 and 2031 as the streaming giant continues its push into live sports.

The deal announced Friday is the most significant FIFA has signed with a streaming service for a major tournament. The value was not given, though international competitions in women's soccer have struggled to draw high-value offers.

"Bringing this iconic tournament to Netflix isn't just about streaming matches," its chief content officer Bela Bajaria said in a statement. "It's also about celebrating the players, the culture and the passion driving the global rise of women's sport."

Netflix dipped into live sports last month with more than 60 million households watching a heavily hyped boxing match between retired heavyweight legend Mike Tyson and social media personality Jake Paul. Some viewers reported streaming problems, however.

Netflix also will broadcast two NFL games on Christmas Day: Kansas City at the Pittsburgh Steelers and Baltimore Ravens at the Houston Texans. That's part of a three-year deal announced in May.

World Cups are typically broadcast on free-to-air public networks to reach the biggest audiences, and the last women's edition in 2023 earned FIFA less than 10 per cent of the men's 2022 World Cup.

FIFA president Gianni Infantino had publicly criticized public broadcasters, especially in Europe, for undervaluing offers to broadcast the 2023 tournament that was played in Australia and New Zealand. That tournament was broadcast by Fox in the U.S.

"This agreement sends a strong message about the real value of the FIFA Women's World Cup and the global women's game," Infantino said.

The World Cup rights mark another major step in Netflix's push into live