NEOM and McLaren light up Trafalgar Square with bold vision and design

LONDON: In a celebration of speed, innovation and cross-continental ambition, the NEOM McLaren Formula E Team on Wednesday unveiled a bold new livery, marking a major moment in their partnership.

Their redesigned Formula E car — wearing a vivid blue “away kit” inspired by NEOM’s industrial hub Oxagon — was revealed at Trafalgar Square as part of McLaren Racing Live: London, a two-day public experience in the city packed with fan interactions, high-tech exhibits, and team appearances.

It represents more than simply a new paint job; it is a visual embodiment of a partnership that aims to accelerate sustainable transformation and push the boundaries of sport, tech and industry.

The new look, developed jointly by NEOM and McLaren, retains the team’s signature papaya touches but introduces vibrant tones inspired by the identity of Oxagon, a reimagined industrial city within NEOM focusing on clean, connected manufacturing.

“This isn’t just about a new look,” said Ian James, the managing director and team principal of McLaren Electric Racing. “It symbolizes the deeper connection between McLaren’s racing heritage and Oxagon’s vision for clean, connected industry.

“NEOM has been with us since the very beginning and now, with this second bespoke livery, we have another opportunity to showcase what the partnership truly represents.”

In an exclusive interview with Arab News, James praised the enthusiasm he has witnessed among the Saudi youth and said the partnership with NEOM continues to inspire and have a real impact.

“What’s incredible about NEOM is that it really is a blueprint for how we can live in the future,” he said. “It’s all about sustainable innovation, something we at McLaren strive to embody through our own