NC State players from magical 1983 national title team seek NIL compensation in lawsuit

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Jimmy Valvano’s N.C. State Wolfpack pulled off one of the biggest upsets in college basketball history when they upset the Phi Slamma Jamma Houston Cougars in the 1983 national championship.

More than 40 years later, 10 players who played under the late head coach filed a lawsuit in Wake County Superior Court in North Carolina on Monday against the NCAA and the Collegiate Licensing Co., seeking compensation for unauthorized use of their name, image and likeness. The players requested a jury trial and "reasonable compensation."

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North Carolina State coach Jim Valvano, center with fist raised, celebrates after the team's win over Houston to win the NCAA men's college basketball tournament championship in Albuquerque, N.M., on April 4, 1983. (AP Photo, File)

Lorenzo Charles’ emphatic dunk to win the game and Valvano’s run around the court have been a part of NCAA Tournament promotions for years.

"For more than 40 years, the NCAA and its co-conspirators have systematically and intentionally misappropriated the Cardiac Pack’s publicity rights – including their names, images, and likenesses – associated with that game and that play, reaping scores of millions of dollars from the Cardiac Pack’s legendary victory," the lawsuit stated.

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North Carolina State's Lorenzo Charles dunks the ball in the NCAA Final Four Championship game in Albuquerque, N.M., April 4, 1983. (AP Photo/File)

The suit added that "student-athletes’ value to the NCAA does not end with their graduation; archival