NBA is America's first Bud Light-style fiasco but you're not supposed to know that

OutKick founder Clay Travis gives his take on why patriotism in the United States is in decline on 'Jesse Watters Primetime.'

Editor's note: This column first appeared on Outkick .

Bud Light's business has collapsed since April, plummeting 30% in consumption, the result of the company putting a trans influencer on a can to celebrate the NCAA's March Madness basketball tournament. The resulting social media brouhaha combined with the head of marketing deriding the brand's out-of-touch humor and fratty connotations has led to the most crushing boycott of a large consumer product brand in modern history. Bud Light, legitimately, might be finished as a popular beer.As I demonstrated in May with an experiment that went viral, many beer drinkers simply refuse to be seen with a Bud Light.

The Bud Light backlash will be studied in marketing courses for the next 40 or 50 years as a perfect example of what happens when a brand alienates its core audience by embracing values antithetical to its core consumer. But many in the media are already proclaiming Bud Light as a unicorn, the first of its kind conservative boycott that has obliterated decades of goodwill for a company.

BUD LIGHT SALES 'SHOWING NO SIGNS OF REBOUNDING', DOWN NEARLY 30% FROM LAST YEAR: REPORT

But this isn't true.

Conservative boycotts work

The most consequential consumer boycott of the 21st century didn't come from drinker's rejection of a beer, it came from sports, in particular the NBA, which has destroyed its brand with a large percentage of the American sporting public by embracing woke, political, far-left-wing messaging in its games. So why haven't you heard about this despite the overwhelming data I'm about to lay out for you? It's simple, the