NBA Africa launches Nigerian office

L-R: NBA Africa Investor Aigboje Aig-Imoukhuede; NBA Africa Vice President and Country Head Nigeria, Gbemisola Abudu; NBA Africa Investor, Tayo Amusan; NBA Africa CEO, Victor Williams;; Co-CEO of Helios Fairfax Partners Corporation, Co-Founder and Managing Partner Helios Investment Partners, and NBA Africa Strategic Investor, Tope Lawani; and Chairman and CEO of Yinka Folawiyo Group, and NBA Africa Strategic Investor, Tunde Folawiyo.

NBA Africa Saturday celebrated the launching of its Nigerian office and its third in Africa. The office is located at Alara in Victoria Island, Lagos.

The evening event was attended by NBA Africa strategic investors and partners, former WNBA and NBA players Astou Ndiaye, Olumide Oyedeji and Obinna Ekezie, as well as various stakeholders representing sports, entertainment and media industry. The highlight of the event were music performances by Ayra Starr and DJ Spinall.

The evening reception followed the league’s launch of Africa’s first floating basketball court at the Lekki-Ikoyi Bridge, in partnership with Hennessy, a night before.

The Nigerian office is led by Vice President and Country Head Gbemisola Abudu and is the league’s third office on the continent after those in Johannesburg, South Africa and Dakar in Senegal.

In her new role, Abudu is responsible for leading the league’s basketball and business development initiatives in Nigeria, including grassroots programming for youth, elite player development, relationships with current and prospective marketing, media and merchandise partners, and social responsibility efforts that improve the lives of youth and families in Nigeria.

Abudu’s appointment was first announced in December. She reports to NBA Africa CEO Victor Williams.

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