Native American group renews calls for Chiefs to drop name, logo as Super Bowl LVIII start looms

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As the Kansas City Chiefs prepare to compete in Sunday's Super Bowl, a group of Native Americans is renewing their call for the team to drop its name, mascot and fan-driven "tomahawk chop" ritual.

Activist Rhonda LeValdo is one of the individuals leading the fight to see the use of Native American imagery and references in sports come to an end. She is the founder of a Kansas City-based group called Not In Our Honor. 

LeValdo and dozens of Indigenous activists have traveled to Las Vegas, the site of Super Bowl LVIII, to protest and demand the team alter its nickname, abandon its logo, and cease certain game rituals they view as offensive. Protesters had the same goal a few years ago when they organized a demonstration outside Raymond James Stadium in Tampa, Florida, ahead of the start of Super Bowl LV.

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Rhonda LeValdo on Tuesday, Feb. 6, 2024, in Lawrence, Kansas. Levaldo wants the Kansas City Chiefs to change its name, logo and game rituals that she and other activists say are offensive. (AP Photo/Ed Zurga)

The Chiefs lost that Super Bowl to the Tom Brady-led Tampa Bay Buccaneers.

"I’ve spent so much of my personal time and money on this issue. I really hoped that our kids wouldn’t have to deal with this," LeValdo said. "But here we go again."

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LeValdo, who is Acoma Pueblo, has been in the Kansas City area for more than two decades.

Some sports teams have argued their mascots are intended to honor and respect the tribes.

The protests have led to some change. In November 2021, then-Cleveland Indians baseball team