NASCAR's Corey LaJoie partners with Chili's before Daytona 500, reveals go-to order
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Corey Lajoie will look to pick up the first NASCAR Cup Series victory of his career on Sunday, when the 2024 season starts its engines at Daytona International Speedway for the Daytona 500.
LaJoie’s best finish at NASCAR’s Super Bowl was eighth place, when he drove for Go Fas Racing. This time around, he is entering his fourth season with Spire Motorsports and may have a secret weapon on the hood of his car – the power of Chili’s.
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Corey LaJoie will be a part of Chili's "Catch a 'Rita" campaign. (Chili's)
The driver of the No. 7 Chevrolet Camaro will enter "The Great American Race" with a Chili’s sponsorship on his vehicle, which will also bring a unique opportunity for fans. LaJoie will drive with a QR code on the car and on his fire suit. If fans can catch LaJoie or his car and scan the QR code, they could enter to win a $10 Chili’s gift card or a VIP trip to see him race in Austin, Texas, later this season.
"It’s been a blast so far," LaJoie told Fox News Digital of his partnership with Chili’s. "It comes with a little bit more responsibility than usual. You want to make sure you welcome a big brand like Chili’s back, or even into, our sport. You want to make sure you do those guys a good job on and off the track."
LaJoie said the partnership with Chili’s made sense for him because he is a fan of the restaurant.
"There’s not very many times in our sport where, especially direct-to-consumer brands like restaurants or anything where it’s a unique fit," he said. "Normally, you just try to get anybody you possibly can to pay money to put stickers on the car. But with this, I’ve been