Moguls GOAT Kingsbury goes for a quadruple double at the world championships

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March Madness is a registered trademark of the NCAA, but you could argue that the winter Olympic sports world is even madder than college basketball right now.

This month has already brought us the world championships in bobsleigh, skeleton and both long- and short-track speed skating. The women's curling world title will be awarded this weekend, while figure skating, freestyle skiing and snowboarding will also complete their worlds by the end of March. Like they say: in like a lion… out like a lion.

For today, let's focus on the freestyle ski and snowboard worlds in Switzerland, where qualifying is underway and medals will be up for grabs starting Wednesday through March 30 in events such as moguls, aerials, halfpipe, big air, slopestyle, ski cross and snowboard cross.

These world championships are held only in odd-numbered years, so they're the last for this group of athletes before next year's Winter Olympics. In 2023 in Georgia (the country, not the U.S. state) Canadians won nine medals, matching the United States for third place in the overall count behind Austria (13) and Switzerland (10).

Seven of Canada's medals came on the ski side, including all three of its golds. The great Mikaël Kingsbury swept the men's moguls and dual moguls titles for the third time in a row, while Brendan Mackay won the men's halfpipe for the first time. Megan Oldham joined Kingsbury as a multi-medallist, taking silver in the women's slopestyle and bronze in the big air.

Kingsbury will be Canada's main character again this week as he goes for an incredible fourth consecutive moguls/dual