MLB exec Bryan Seeley to be CEO of new College Sports Commission - ESPN

Friday's approval of the House settlement is expected to usher an imminent overhaul to how college sports work.

One of the most prominent changes came together quickly, as Major League Baseball executive Bryan Seeley was named CEO of the new College Sports Commission on Friday night. Sources told ESPN that Seeley has been the target for the role for weeks, and the long-awaited formalization of the House settlement triggered his hire.

Sources told ESPN that Seeley is expected to make seven figures in the new role, as he'll quickly become one of the the most prominent figures in college sports.

Seeley is MLB's executive vice president, legal & operations, and he brings investigative experience, which will be key in this role. In the post-settlement era, the NCAA will no longer be in charge of the enforcement of most rules. (It will still maintain purview over things like academics, but it will not patrol benefits.)

The CSC is the new era's enforcement arm that will have final say in doling out punishments and deciding when rules have been broken. It's one of the most important roles in this new era, as the industry has been craving some type of guidance since the advent of name, imagine and likeness has made the descriptor «wild, wild West» a common one in regards to the generally unregulated college sports industry.

In a formal announcement, Seely's job is described as having to «build out the organization's investigative and enforcement teams and oversee all of its ongoing operations and stakeholder relationships.» Per the release: «Seeley and his team will also be responsible for enforcement of the new rules around revenue sharing, student-athlete third-party name image and likeness (NIL) deals, and roster limits.»

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