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Mixed feelings for NHLers as league milks jersey ads for revenue

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Max Domi is poised to begin his first season with the Chicago Blackhawks after previously playing for the Montreal Canadiens.

His dad, longtime enforcer Tie Domi, suited up for both the Toronto Maple Leafs and New York Rangers. The family will have donned jerseys for four of the NHL's Original Six teams once the 2022-23 schedule gets underway.

The younger Domi understands the league's move to include corporate sponsor patches on its sweaters beginning this season — especially as the game continues to recover from the COVID-19 pandemic's crushing economic fallout.

On some level, however, it also doesn't sit right. "It's a catch-22, especially when you have a jersey like that," the winger said of the NHL's classic, storied threads. "You don't want to mess with those too much. "It's tough, but we've got to make some money back any way we can." The NHL's board of governors approved the plan to include sponsor patches on the front of jerseys last year.

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