Meet the producer behind OYU Fest, one of Central Asia's biggest music festivals

OYU Fest is transforming the cultural landscape of Central Asia, with aspirations of becoming the Coachella of the region. Set to debut in Astana in 2022, the annual festival combines traditional Kazakh music, modern performance and art to create a unique cultural experience.

Beyond entertainment, OYU Fest supports local businesses and promotes regional unity through creativity. Described as a cultural phenomenon, the event attracts thousands of visitors and celebrates Kazakhstan's vibrant arts scene and its growing role as a hub for Central Asian creativity.