Meet the football clubs growing their brand through the media

Football, once solely a sport, has now transformed into a multi-billion euro industry. While trophies were once the sole measure of success, clubs today recognize the importance of the business side of the game. In the modern world, growing a club's brand has become paramount.

The business aspect of football now wields a significant influence, and enhancing a club's profile has become more crucial than ever before. There are multiple ways that clubs do this, as having their image in front of as big of an audience as possible is now crucial for them. To foster a deep connection with supporters, nearly all top-level football clubs now boast a recognizable slogan that encapsulates their brand. These slogans, such as Barcelona's "More than a club" (Mes Que Un Club) and Liverpool's "This Means More," aim to cultivate a sense of community and differentiate their clubs as something special to be a part of.]

“The adoption of slogans you see in Premier League grounds; it's very much taken a leaf out of the playbook of maybe the NFL or the NBA when it comes to engage in those audiences,” explained Dave Powell, Business of Football writer for The Liverpool Echo.

“It creates that brand awareness and that association. So you can run marketing campaigns and with this is kind of the driving force, I suppose you can see it most clubs now, most prominent clubs certainly on net and social media post, some have some kind of hashtag attached to it, which kind of relates to the slogan or the message of the football club.

Collaborations with high-end fashion brands have become a popular avenue for clubs to amplify their image. A notable example is Paris Saint-Germain's partnership with Air Jordan, resulting in highly sought-after kits. Moreover,