Move over Bullwinkle. Maple the Moose is here.
FIFA announced Thursday that Maple, a red-clad moose, will be Canada's official mascot for the 2026 World Cup. Zayu the Jaguar and Clutch the Bald Eagle will serve as mascots for fellow co-hosts Mexico and the United States, respectively.
"The '26 team has just got bigger — and more fun! Maple, Zayu and Clutch are full of joy, energy and the spirit of togetherness, just like the FIFA World Cup itself," FIFA president Gianni Infantino said in a statement.
The expanded 48-team, 104-match tournament runs June 11 to July 19 in 16 host cities, including Toronto and Vancouver.
WATCH | FIFA reveals 2026 World Cup mascots, including Canada's Maple the Moose:
FIFA World Cup mascots revealed
The three mascots "have been thoughtfully developed to reflect the vibrant culture, heritage and spirit of their respective countries, coming together to symbolize unity, diversity and the shared passion for the beautiful game," FIFA said in a statement.
It appears Maple is a fun-loving, well-travelled moose.
"Maple the Moose was born to roam, journeying across all of Canada's provinces and territories while connecting with people and embracing the country's rich culture," FIFA said. "A street style-loving artist, music enthusiast and dedicated goalkeeper, Maple found purpose through creativity, resilience and unapologetic individuality.
"With a knack for making legendary saves and a heart full of strength and leadership, Maple combines endless stories and unstoppable flair."
The mascots come with a florid backstory.
Zayu the Jaguar, from the jungles of southern Mexico, is said to embody Mexico's "rich heritage and vibrant spirit."
"With a name inspired by unity, strength and joy, Zayu
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