Meet Dono Hefner: The pro wrestler using social media as the ultimate weapon to get noticed

Pro wrestler Dono Hefner talks to Fox News Digital about how social media is helping promote himself.

The social media game is a tough one to compete in. Influencing is not as easy as it looks and being able to sell yourself as a brand is tough for most people to come by.

Pro wrestling figures like Richard Holliday and Ben Bishop have masterfully put together a marketing game that has made them two of the most recognizable performers on the independent scene. The two wrestlers boast thousands of followers across multiple social media platforms.

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Pro wrestler Dono Hefner is looking to make a name for himself on the indies. (Provided to Fox News Digital)

Dono Henfer is taking a page of out of their playbook.

Fans may not know the name just yet, but he’s working hard to use social media to his advantage. Inspired by Holliday, Bishop and Tommy Invincible, Hefner told Fox News Digital that social media is a key tool for everyone coming up on the indies.

"Richard Holliday – that’s one guy I look up to right now on the independent scene. I feel like he’s very smart. He’s putting himself out there and his brand," he told Fox News Digital in a recent interview. "A lot of people don’t use social media to their advantage. I feel like if that’s one tool you need in the pro wrestling world, I feel like a lot of people like that.

"Not a lot of people use social media up to their advantage like him, Ben Bishop, Tommy Invincible, all those guys. They’re all smart. And that’s kinda what I’m doing now. I post every day."

Most importantly, Hefner stressed, you never know who could be watching on the other end.

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