McDonald’s launching ‘game-changing’ chicken burger in permanent menu update - and it’s not a Big Mac

McDonald’s is launching it’s first permanent chicken burger in 15 years - and despite a trial earlier this year, it’s not the Chicken Big Mac. While fast food fans are used to the global chain chopping and changing their menu every couple of months, it’s decided to make its latest creation a permanent one - which means it must be good!

The newest addition to the McDonald’s menu will be the McCrispy, which has already won over celebrities like Maya Jama and Leigh Francis ahead of the launch.

The game-changing burger is said to be the 'crispiest, crunchiest chicken burger', made with 100 per cent chicken breast fillet, marinated in black pepper and cayenne, with a four-inch glazed bun with a sweet nutty toasted flavour.

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The burger launches in stores from 11am on Wednesday, October 19 - the day after the Monopoly prize giveaway ends. But unlike other promotions, the McCrispy is staying on the menu for good.

TV viewers will see the advert on TV from next week, and will feature celebrities in a McDonald's ad for the first time since 2022. Famous faces signed up include Maya Jama, comedian Leigh Francis, rapper Michael Dapaah and girl-boss gamer Elz the Witch.

Maya Jama said: "I love a chicken burger, and am a self-confessed chicken connoisseur, so when I found out that Maccies was launching this new burger, I had to get involved."

The McCrispy will cost £6.49 for an extra-value meal, which comes with fries and a drink. It’s the first permanent chicken burger since 2007, following a successful trial in a select few Midlands stores in March 2022, proving to be one of McDonald's most successful trials to date.