Mason Mount will be compared to Cristiano Ronaldo but Manchester United need another replacement

Mason Mount's public relations are handled by the same group that oversaw Cristiano Ronaldo's posts during his final months at Manchester United.

Ronaldo's divorce was so acrimonious a request was made for United not to provide a specific briefing on his exit strategy. United were later depicted as a dysfunctional football club by allies of Ronaldo as if the grass was greener at the footballing might of Al-Nassr.

Now, Mount has inherited Ronaldo's number. It was the best way to offset the widely criticised farewell video Mount recorded so long ago that he had different hair colour.

Sincerity is scary, The 1975 sing. Mount told Chelsea fans, "I feel you deserve more than just a written statement". He then proceeded to read a statement that many suspect will have been written.

Also read: Why Mount received the No.7

Mount's goodbye was an inaccurate representation of the player when his personality was cited as key to Erik ten Hag identifying him as the prime choice to freshen up the United midfield.

That personality shone through in a sit-down with Amelia Dimoldenberg, the YouTube sensation behind the Chicken Shop Date series, and when Mount greeted United fans privileged to be on-site at Carrington.

Those on the England beat have described Mount as affable and a willing talker. United's communications department will make Mount accessible.

Mount is deserving of a grateful hand back at Stamford Bridge, having helped the club to a Champions League and a maiden Club World Cup. He cannot be as assured of the warmth that was afforded Juan Mata, though.

A nine-year-old Mount was in the away end at Old Trafford in January 2008 to witness Ronaldo's physics-defying free-kick as a nine-year-old. As a junior at Chelsea, Mount