Maro Itoje believes Super Bowl-style entertainment can benefit rugby union

Maro Itoje has urged rugby administrators to consider staging Super Bowl-style entertainment to help promote the game to a wider audience.

Over 29 million households in the United States watched last weekend as artists such as Mary J Blige, Eminem, Snoop Dogg and 50 Cent performed at half-time of the clash between the Cincinnati Bengals and the Los Angeles Rams.

Itoje, who is represented by Jay-Z’s ‘Roc Nation Sports’, believes the NFL’s approach to its showpiece event should be emulated by a sport that is seeking to broaden its appeal.

“I didn’t watch the Super Bowl but I did see the half-time show and that would be amazing if somehow that could be replicated in rugby,” the England second row said.

“It was a spectacle and a lot of people are talking about how great a match it was, but the half-time show has brought a lot of eyes to the Super Bowl itself, so it’s mutually beneficial.

“Those artists – that’s almost the hottest ticket in town – the chance to perform in a half-time show, so I’m sure they are very happy.

“The show was brilliant and if that could be replicated somehow in rugby that would be great.”

Even without any significant half-time show, Twickenham easily sells out every time England renew their rivalry with Wales.

Wayne Pivac’s defending champions arrive in south west London for round three of the Guinness Six Nations next Saturday and Itoje knows the hosts might need to win the match several times over.

“Games against Wales are always intense and tough. There’s a lot of passion, a lot of pride on both sides of the field,” Itoje said.

“They tend to be enjoyable, high-pressure games – the games you want to be a part of. These are the games that you want to play in.

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