Marks and Spencer's 'no dig' £18 bra fashion fans are buying time and time again

Marks and Spencer shoppers are flocking to buy an £18 bra that they insist doesn't dig in, and is 'so comfortable' they're buying it time and time again. The M&S Collection Wildblooms Wired Full Cup Bra, which comes in eight pretty colours, is a full-cup and non-padded design that's proving so popular that people are coming back to buy multiple colours.

The budget-friendly M&S bra features a floral lace detailing which gives a feminine touch, while its non-slip straps mean you don't have to worry about it sliding off your shoulders. There are eight colours to choose from - white, black, rich quartz, rose quartz, opaline, rich amber, topaz and scarlet.

It comes in a range of sizes with band sizes from 32 to 44 being covered and cup sizes A to E. This does mean it's not an option for those with fuller busts however there is a fuller bust version of this bra for the same price that covers all the way to a J cup.

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There's a huge range of matching pants, including full briefs, high leg knickers, shorts and bikini briefs - there's even a multipack of three panties. With a staggering 4372 reviews it's clear that shoppers love this bra for it's comfortable fit and range of colours. Many shoppers have said they've come back and bought multiple versions of it.

One Marks and Spencer customer said of the Wildblooms Wired Full Cup Bra: "I only wear this bra and have many different colours it’s a great fit very comfortable and good value for money."

A second penned: "I have bought this bra on several