Marks and Spencer forced to respond as lingerie model flooded with body shaming comments over her size
Marks and Spencer (M&S) has sent a stern warning to customers after a picture of one of its lingerie models was subject to major backlash. M&S was forced to remind its followers that it will not tolerate hateful comments, when a photograph of one model wearing the brand's bra and knickers saw an influx of body shaming comments.
The backlash started when Marks and Spencer shared a photograph of the gorgeous model posing in its Boutique Linea white-mix plunge bra and matching thong on Instagram. In other pictures, the model could be seen wearing other pieces from M&S' lingerie collection.
But Marks and Spencer was forced to step in after it noticed several people complaining that the model was 'too slim'. Others moaned that they wanted to see a bigger model who represented more 'realistic' beauty standards.
READ MORE: Join the FREE Manchester Evening News WhatsApp community
But many of the people complaining failed to remember that slim women need representation too. Marks and Spencer prides itself on showing a diverse range of models - something which can be seen both on its website and social media channels.
The post caused a row amongst shoppers. While some slammed the choice of model, others stood up for M&S' choice to use somebody with a slimmer figure.
A Marks and Spencer fan called Kate wrote: "Judging by the immediate, hyperbolic comments underneath any clothing ad showing a woman smaller than a size 14, it will come as news that slim women do exist, and do have spending power which companies wish to tap into. Not every model is going to look like you, nor is every model going to look like me, or like my friend, or your cousin.
"Personally, I manage perfectly well to imagine what a bra and knickers will