Manchester United ‘implementing a strategy to win’, says new chief executive

Newly-appointed chief executive Richard Arnold says Manchester United are “implementing a strategy to win” as football director John Murtough spearheads their “thorough” search for a new permanent manager.

This has been yet another challenging season at Old Trafford, with a top-four finish the best they can hope for domestically and the Champions League remaining their only route to silverware.

United’s chances of sealing their first trophy since 2017 look faint and fan discontent continues to rumble in the background, but Arnold struck an upbeat tone in his first public comments since being appointed CEO.

Supporters have long since become accustomed to positive remarks about the state of the team being followed by disappointment, but the Red Devils chief executive told those connected to the club to keep the faith.

“Everyone associated with Manchester United should have belief in the opportunities that lie ahead of us, both on the pitch and in the way we engage and serve our fans,” Arnold, who started the role on February 1, said.

“We have a clear vision and we are implementing a strategy to win with an empowered leadership team to drive that forward.

“We will foster a culture of excellence through a world-class football environment, while strengthening the role of fans at the heart of the club and harnessing the power of Manchester United to make a positive impact on people, the environment and society.

“All of this will be supported by a sustainable operating model that ensures the club is strong for the present and secure for the future.”

After Ed Woodward left his role as executive vice-chairman, Arnold was the main name on the call with United’s investors that followed the announcement of their second-quarter