Manchester could be the birthplace of a new Parklife or Glastonbury

Sacha Lord has launched a new initiative to support young music promoters across the region.

Greater Manchester’s Night Time Economy Advisor and the co-founder of Parklife festival and The Warehouse Project has unveiled a special fund that will will provide £10,000 per year to help four budding promoters develop and host a new music event concept in the area.

The four recipients will receive £2,500 each, provided through the Sacha Lord Foundation, the charity set up by Lord and his wife to support young people in the hospitality and cultural industries. The fund will be open for applications from residents of Greater Manchester aged between 18 and 25.

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The four individuals will also receive support and mentorship from Lord, the co-founder of some of Manchester’s biggest music events. Both Parklife, which is regarded as the UK’s biggest metropolitan festival, and The Warehouse Project combined brings £21 million into the Greater Manchester economy every year.

Sacha Lord said: "We have some great music promoters in Greater Manchester who put some amazing nights on in these smaller venues, but we need to encourage more young people to come into the sector who have the big ideas and drive to create something special.

"These are the promoters who will go on to create the Parklife's, Glastonbury's and Creamfields of the future and provide the stages for new music acts to come through. Discussions over the last couple of weeks have all been about the global superstars performing at large arenas, but we need to shine a light on the smaller grassroots events which can catapult acts into the mainstream.”

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