Man behind Manchester-born clothing brand recognised by Liam Gallagher announces new project

The owner of a Manchester-based streetwear brand is promoting health and exercise by hosting group runs across the city.

George Heaton, CEO of Represent, recently hosted a group run where over 300 supporters of his brand came to join the exercise event.

The event called the 247 Represent Run Club, was hosted at 6 am on a Saturday morning and was created to encourage others to put their health forward as a critical aspect of their life.

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George’s brand has been recognised by millions worldwide with known celebrities such as Justin Bieber and collaborations with Liam Gallagher.

George, originally from Bolton, created the brand along with his brother Michael to the point it has become a multi-million-pound company.

They both started the company in 2011 as a project in college. They had created 25 printed t-shirts which cost them only £150.

George has started to embed employee gym classes into the workspace combining the creation of clothes that suit any form of exercise including sweatproof shirts and gym shorts to promote healthy living.

George has made the gym free for all his employees with sports coaches that can help cater to both women and men with George and Michael having seen energy and mood improvements across the office.

George plans to host more exercise events across the city after the success of the last group run. George said that he 'guesses it needs to be a club now'.

"The first-ever run club last weekend was crazy," he said. "It was mad to see everyone turn up at 6 am in the pouring rain. We had over 300 guys and girls show up, we thought there would be 50, so we were completely blown away.

"For some people, it