M&S making big change to their toilet roll packaging inspired by Deborah James
Marks & Spencer is making a huge change to the packaging of a product that makes it into almost every weekly shop. The retailer hopes the move will help save lives and raise awareness of a life threatening disease.
The supermarket giant will be adding bowel cancer signs and symptoms onto its toilet roll packaging, in a bid to spread the message with their 30 million customers. It comes just weeks after Deborah James, also known as BowelBabe, revealed that she is receiving end-of-life care at her parents' home as a result of the illness.
The retailer’s partnership with Bowel Cancer UK will see the charity’s logo and symptoms infographic on-pack across its entire toilet roll range from September, where customers can scan a QR code to find out more on Bowel Cancer UK’s website.
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Customers and employees will spot new signage about bowel cancer symptoms in-store and in store toilets from next month. The move is designed to help save lives by aiding early detection and diagnosis.
The idea originated from M&S Clothing and Home colleague Cara Hoofe, who submitted it to M&S’ colleague suggestion scheme. Cara was diagnosed with stage 4 bowel cancer in 2016 at 32 years old and was inspired to put forward the idea by the amazing fundraising and campaigning efforts of Deborah James.
She said: “Deborah is a huge inspiration to me and so many other young people diagnosed with bowel cancer. I feel fortunate my journey since diagnosis has taken a different path but I want to give a voice to all those who can no longer use theirs to raise awareness.
“Early detection is so important and my main message to people is don’t feel embarrassed, get things