Luke Littler applies to trademark his face in bid to combat AI fakes

Luke Littler has made an application with the Intellectual Property Office to trademark his face.

The application will prevent fake products powered by AI using his picture without permission and breaking copyright laws, the Press Association understands.

The teenager, who has won back-to-back World Championship titles, is highly marketable and his face appears on a wide variety of branded products – from his own dart board to computer games and bags of nuts.

Littler has already trademarked his “the Nuke” nickname in the United States.

The 19-year-old’s star continues to rise as he won the night seven of the Premier League in Dublin on Thursday.

Littler admitted he is “still learning not to react to the fans” after silencing the boo-boys with an astonishing comeback in the final.

While the biggest jeers of the night were reserved for Northern Ireland’s Josh Rock, whose every throw was booed as his miserable Premier League form continued, Littler also drew the ire of the crowd.

But Littler, who hit out at hecklers following a win over Rob Cross at the PDC World Championship in December, had the last laugh after coming from 5-0 down in the final to beat Welshman Gerwyn Price 6-5.

The winning moment in Dublin!