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Lord Sebastian Coe has joined Sir Martin Broughton's consortium bid to buy Chelsea.

The 2012 London Olympics chief has thrown his weight behind former Liverpool chairman Broughton's attempt to take control of the Blues. Coe would take a seat on Chelsea's board should Broughton be successful in his candidacy to buy the Stamford Bridge club, the PA news agency understands.

The 65-year-old's powerhouse sports administration status as World Athletics president, not to mention his current role as a Chelsea Foundation trustee, add serious clout to Broughton's candidacy for the Blues. Coe hailed Broughton as the perfect person to take the Chelsea helm when current owner Roman Abramovich departs.

"I am certain that Sir Martin is the right man to lead Chelsea Football Club into its next chapter," Coe told the PA news agency. "He has an exceptional track record in British business, as well as unrivalled experience in shepherding Liverpool out of a very difficult situation.

"He has the vision, acumen and financial backing to ensure our club's future success, keeping Chelsea Football Club at the top of European football and challenging for trophies. But most importantly, like me, he is a lifelong Chelsea supporter and Shed End season-ticket holder. I know that this bid is for the millions of Chelsea fans around the world. We love our