Livvy Dunne again calls out New York Times for story about her with infamous 'Sex Sells' headline

Olivia Dunne and other members of the LSU gymnastics team worked a shift at Raising Cane's on Tuesday in celebration of their national title.

Former LSU gymnast Livvy Dunne is still not letting The New York Times off the hook for a controversial 2022 story on her that used a headline which included the phrase "Sex Sells."

The November 2022 article, titled "New Endorsements for College Athletes Resurface an Old Concern: Sex Sells," described Dunne as "a petite blonde with a bright smile and a gymnast’s toned physique." The article went on to argue that Name, Image and Likeness business in women's college sports "rewards traditional feminine desirability over athletic excellence."

Dunne spoke out against the newspaper in an interview on the "What's Your Story?" podcast. She recalled the paper's staffers allegedly telling her to wear the outfit that they ended up putting the infamous headline over.

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Mar 7, 2025; Baton Rouge, LA, USA;  LSU Tigers Olivia Dunne looks on during the meet against the Georgia Bulldogs at Maravich Center.  (Stephen Lew-Imagn Images)

"They came to our gymnastics facility at LSU, took pictures of me. They said, ‘wear your team-issued attire, put on a leotard,’' and they took a picture of me standing in front of the beam, like any gymnast would, and then they blew it up on the screen and put the headline, ‘Sex Sells,’" Dunne alleged on the podcast. 

"Okay, well, you just came into the facility and took pictures of me in our team-issued attire and blew it up on a screen… So I was like, ‘okay, well, this is crazy.’ And there was obviously a lot of backlash to the New York Times because of that." 

Dunne then recounted how she mocked The New York Times