Liverpool legend Dirk Kuyt helping spearhead game-changing 'Don't Lose Your Bottle' campaign

Some 15 years after keeping his bottle to score the decisive penalty against Chelsea to send Liverpool into the Champions League final, Anfield legend Dirk Kuyt is back on Merseyside spreading a similar message. This time around the Dutch icon, 41, is waging war on plastic waste rather than holding his nerve on the biggest stage of all, but it is a combination of the two values that is helping to fuel the 'Don't Lose Your Bottle' campaign pioneered by SC Johnson, a family company with a long-term commitment to the environment, and Liverpool FC.

Ad/> To celebrate Earth Month this April, the LFC Foundation — the charitable arm of the club — and SC Johnson have teamed up to give Key Stage 1-3 aged children an LFC-branded reusable plastic bottle that they, crucially, must not lose while learning about sustainability in order to be in with a chance of winning tickets to Sunday's Merseyside derby against Everton. TransfersLewandowski on Bayern future: 'The situation is not that easy for me'3 HOURS AGO «It's very important to take care of our planet and its health and it's very important we teach the kids to take care of their bottles.

It's up to us to teach them how to recycle and therefore live on a better planet,» said ex-winger Kuyt, who scored 71 goals in 285 games for the Reds from 2006 to 2012. «I think the partnership with SC Johnson and Liverpool is very important because together you are always stronger and together you can make things happen.

»I'm very proud to be involved in the partnership. I had a great career as a football player, I had six amazing years here at Liverpool and I'm very proud of that but one of my ambitions in life is to give something back to the community here in Liverpool which still means a lot