LIV looking to crash Las Vegas Super Bowl party

LIV Golf has plans to crash the Super Bowl party in two weeks as the Saudi backed circuit makes its first American stop of the season looking for a badly needed boost to its U.S. profile.

Bank rolled by the Saudi Arabia's Public Investment Fund and an unfamiliar team format have left many American golf fans cold but Bryson DeChambeau believes Las Vegas and LIV Golf are the perfect match.

Branded as "Golf, but louder", there is the promise of plenty of hard core partying and night club vibe at the Las Vegas Country Club from Feb. 8-10.

The Birdie Shack, an open-air enclosure overlooking the eighth tee box, is where the hardiest revellers are directed to congregate the perch reserved for the "the loudest of the loud".

Party Hole cabanas, already sold out for Saturday's final round, offer an all-inclusive bar and advertised as just like having your own VIP booth in the coolest part of a club.

"Being Super Bowl week I can't think of a better situation for us to showcase our product and just to showcase the talent we have out here," DeChambeau, captain of the Crushers, said on Thursday in a conference call to preview the event. "I think it is going to be a spectacle.

"We haven't been highlighted enough here in the States and I can't wait to see what the response is going to be like."

NO THREAT

DeChambeau's Crushers going up against Phil Mickelson's HyFlyers will be no threat to the NFL showcase no matter what teams make it to the Feb. 11 championship game but LIV is not alone among sports looking to ride the Super Bowl slip stream.

The UFC will have a card on Super Bowl eve while Formula One's Alpha Tauri team will hold its 2024 car reveal on the Strip that week.

While this year's event will be the first for LIV in Las Vegas, it is