LIV Golf announces partnership with HSBC

LONDON/NEW YORK: LIV Golf and HSBC have announced a partnership aimed at growing the game worldwide.

HSBC is LIV Golf’s first partnership with a global financial organization. The multi-year pact will span LIV Golf’s 14-event season, and support two of its 13 teams, starting at LIV Golf Andalucia from July 11 to 13 at Real Club Valderrama.

HSBC will play a role in supporting LIV Golf’s community partnerships strategy that opens up opportunities for the next generation of golfers, as well as financial literacy initiatives.

“HSBC’s track record in supporting and advancing the game of golf is inspiring and admirable, and we are proud to welcome them into LIV Golf’s growing roster of global partners,” said Scott O’Neil, LIV Golf’s CEO.

“HSBC’s global footprint and ongoing presence in professional tournaments align perfectly with our mission to build the game for the next era of players and fans.

“Few sports leagues can claim a truly global reach, making a partnership with HSBC a natural alignment in our pursuit of a shared vision.”

He added: “We appreciate HSBC’s confidence in supporting some of the world’s biggest stars as they introduce and showcase the sport and its opportunities to new audiences worldwide.

“Together, we have an opportunity to engage younger fans, connect through music, culture, and innovation, and inspire the next generation, unlocking meaningful potential for both our brands and the sport we love.”

Barry O’Byrne, HSBC’s CEO of international wealth and premier banking, said: “We are delighted to join forces with LIV Golf and are really excited to see what we can create together.

“HSBC has more than two decades of legacy in the sport and we can’t wait to bring another level of excitement to our