Legendary sports agent suggests fresh approach teams should take as NFL ticket prices continue to skyrocket

FOX Sports broadcaster Tim Brando appeared on OutKick's "Don't @ Me with Dan Dakich" and spoke about a hidden issue with streaming in 2026.

Many football watchers will tell you the home viewing experience is ideal for them, but there are still those that love to watch NFL games from the seats at the stadium – truly taking it the experience with their own eyes. 

However, as demand for the sport continues to grow, so have ticket prices just to enter a stadium on gameday. As a result, some fans are simply getting priced out from watching their favorite teams. 

But legendary sports agent Leigh Steinberg, who has represented over 300 professional athletes, especially in football with a record eight No. 1 overall picks and 64 first-rounders under his belt, believes teams and owners should be more "forward-thinking" with their tickets. 

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Leigh Steinberg attends the 39th Annual Leigh Steinberg Super Bowl Party at Storek on Feb. 7, 2026, in San Francisco, California.  (Jesse Grant/Getty Images)

He has an idea. 

"I think that it would be prudent and forward-looking for them to reserve, like, 10,000 seats for every game for them to distribute to working families and younger people," Steinberg told Fox News Digital on a recent phone call. "So, at least at the end of the year, you have a team planting the seeds for the future."

Steinberg believes to "truly enjoy football" you either have played the game, or have seen it live. That, in his eyes, "totally sustains that interest level."

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