LaFleur's contract means final goal is a Packers Super Bowl - ESPN

GREEN BAY, Wis. — Despite ending 2025 with five straight losses, including a wild-card collapse against the rival Chicago Bears, Ed Policy opted for stability and Matt LaFleur decided he had unfinished business. Thus, the Green Bay Packers' president and their veteran head coach agreed to forge ahead with the hope that they will finally break through and get to a Super Bowl.

LaFleur, 46, will return as the Packers head coach, per sources. He signed a multiyear contract extension Saturday that a source said is «not a prove-it deal but a real commitment.» New deals for general manager Brian Gutekunst and vice president Russ Ball are also in the works.

In seven seasons as head coach, LaFleur has yet to lead the Packers to a Super Bowl. Five active head coaches have been with their team longer than LaFleur's tenure in Green Bay — only one has not been to at least one Super Bowl (Buffalo Bills' Sean McDermott).

LaFleur has had his share of chances. The Packers have reached the playoffs in six of his seven seasons, including the past three. However, he has not presided over an NFC North title since 2021 and has not been to an NFC Championship Game since his first two seasons (2019-20).

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Only one coach in NFL history reached the Super Bowl for the first time after his seventh season with the same team: John Madden, who took the Raiders there in his eighth season. Tom Landry went to his first Super Bowl in his 11th season with the Dallas Cowboys, but the Super Bowl had existed for only five years at that point. Before that, Landry failed to reach an NFL Championship Game in