'Ladsbroke and Judas' - Fashion designer Luke 1977 pokes fun at the state of modern football

A fashion brand has taken a crafty dig at modern football, while celebrating the highs and lows of the beautiful game.

Luke 1977 has launched its new concept kits range which slam the growing sums of money sloshing around the sport and bash the influence of the gambling industry, as well as paying tribute to English football in the late ‘80s and early ‘90s. The fashion brand previously showcased their love of football by designing Aston Villa’s kit in their promotion-winning campaign.

Explaining the reasons behind the collection, designer Luke Roper said, “Football is very close to my heart and this collection takes inspiration from the good, the bad and the ugly side of the beautiful game.” Here’s a look at the fashion brand’s take on the state of football:

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ADORED

These Stone Roses-inspired football shirt designs are accompanied by a badge of Luke 1977’s lion logo. The explosion of Madchester and the British music scene was closely intertwined with football pre-1992 and in the early years of the Premier League.

Describing it as a “time before the money kicked in”, Villa fan Roper has good memories of that time period: “A league where any number of teams had a realistic hope of taking the title the following May. Looking back fondly, I adored those days.”

LOADSAMONEY

Referencing the Harry Enfield character, Luke 1977 has taken a stab at the invention of the Premier League, which paved the way for agents and eye-watering transfer fees. The words 'Agent' and 'Judas' are emblazoned on the front of football tops carrying a £50 note design, accompanied by a ‘capital’ armband.

“Loadsamoney is a nod to what most clubs and fans have been