LA28 says first Olympic tickets will go on sale on April 9, resale partners named for 2027

LOS ANGELES, March 30 : Tickets for the 2028 Los Angeles Olympic Games will go on sale to the general public on April 9, organisers said on Monday, as LA28 also moved to reassure fans over ticket security by naming a group of verified resale platforms that will begin operating in 2027.

A presale for residents in qualifying areas of Los Angeles and Oklahoma City will begin on April 2, with notification emails for selected buyers set to roll out from March 31 through April 4, LA28 said. 

On April 7, the organising committee will notify remaining registrants whether they were selected for a purchase window in the first general sales round, known as Drop 1.

"This week marks the first opportunity for fans to claim a seat at the LA28 Olympic Games," LA28 Chief Executive Officer Reynold Hoover said in a statement.

LA28's ticketing programme will include 1 million tickets priced at $28, the lowest price point. Roughly 5 per cent of the Olympic tickets will cost over $1,000, while more than 75 per cent of all tickets, including finals, will be under $400 and nearly 50 per cent of all tickets will be under $200.

"Tickets are comparable to and in many cases well under what we see for other professional sporting and major entertainment events in the U.S.," Allison Katz-Mayfield, LA28 Senior Vice President, Games Delivery Revenue, told reporters on a call. 

RESALE PROGRAMME

Separately, LA28 said its verified multi-platform resale programme would open in 2027, with AXS and Eventim serving as the official secondary ticket marketplace and Ticketmaster and Sports Illustrated Tickets also designated as verified resale platforms.

The announcement comes as organisers prepare for the first ticket drop and seek to warn fans against buying from