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Aleksandar Mitrovic probably doesn't need much motivation to succeed in the Premier League next season.
That, in all likelihood, is where the Serbian will be playing next season - either with Championship winners-elect Fulham or with another team if they can stump up a huge transfer fee.
But despite scoring a mammoth 34 league goals prior to today's visit of Blackburn Rovers, a prominent figure has predicted Mitrovic to again struggle in the top flight next term.
His best tally in the Premier League is 11, back in the 2018-19 season when Fulham were relegated.
Karren Brady, vice-chairman of Fulham's London rivals West Ham United, says Mitrovic's penchant for swapping divisions will see history repeat itself next season.
Writing in her Sun column, she said: "Mitrovic has been a one-man avalanche of goals this season making Fulham favourites to be promoted from the Championship.
"Nothing like his scoring has been recorded previously in the division and Fulham, leaders by nine points, must surely be planning for a Premier League future next season.
"One thing they can be sure of is the 27-year-old Serb won’t be scoring at anything like his current rate, 34 goals